From January 10 to February 5, 2025, La Feria de León in Guanajuato, Mexico, celebrated its 25th anniversary with a vibrant array of attractions, including concerts, cultural exhibits, culinary delights, and thrilling rides. Among the standout features was "Está en Ti," a dynamic live show produced by 2500 Productions in partnership with Nickelodeon, Paramount Mexico, Grupo Produce, and the fair's organizers.
2500 Productions took the lead in writing, designing, and creating all content for "Está en Ti," ensuring an immersive experience for attendees. The show was part of the Mundo Nickelodeon area, which featured beloved characters and interactive entertainment. Performances were held at the Domo de la Feria, where 2500 Productions designed a fully decorated exterior bringing brand exposure to all fair goers.
La Feria de León 2025 offered a wide range of entertainment options, including world-class concerts, a commercial zone with quality products, a gastronomic walkway with diverse food and beverage options, and traditional events like the Lienzo Charro. The fair also featured mechanical rides for all ages, cultural and traditional exhibits, and a commitment to social responsibility through collaboration with civil associations dedicated to serving children in the community.
The collaboration between 2500 Productions and its partners resulted in an engaging and unforgettable experience, solidifying La Feria de León's reputation as a premier family-friendly event in Mexico.